{"id":11690,"date":"2023-02-24T16:47:47","date_gmt":"2023-02-24T08:47:47","guid":{"rendered":"https:\/\/tourismdp2.mcu.edu.tw\/?page_id=11690"},"modified":"2023-12-14T22:17:55","modified_gmt":"2023-12-14T14:17:55","slug":"facultyoutcomes","status":"publish","type":"page","link":"https:\/\/tourismdp.mcu.edu.tw\/en\/facultyoutcomes\/","title":{"rendered":"Faculty"},"content":{"rendered":"
1. RESEARCH PROJECTS SUPPORTED BY THE NATIONAL SCIENCE AND TECHNOLOGY COUNCIL<\/b><\/span><\/h5>\n

Professors received research project grants provided by the National Science and Technology Council (2010-2023)<\/span><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\n

Year<\/strong><\/p>\n<\/td>\n

\n

Professors<\/strong><\/p>\n<\/td>\n

\n

Projects\/ Numbering<\/strong><\/p>\n<\/td>\n

\n

Sum<\/strong><\/p>\n<\/td>\n<\/tr>\n

\n

2023-2024<\/p>\n<\/td>\n

\n

Dr. E.R. Lin<\/p>\n<\/td>\n

\n

Memorable gamified trip experience: Construct development and scale construction\n<\/p>\n<\/td>\n

\n

NTD 688,000<\/p>\n<\/td>\n<\/tr>\n

\n

2023-2024<\/p>\n<\/td>\n

\n

Dr. P.S. Ku<\/p>\n<\/td>\n

\n

Too hard to speak up! The effects of job insecurity and work-related rumination on tourism industry employee\u2019s voice behavior: The moderated mediating role of caring climate<\/p>\n<\/td>\n

\n

NTD 799,000<\/p>\n<\/td>\n<\/tr>\n

\n

2023-2024<\/p>\n<\/td>\n

\n

Dr. Y.S. Lin<\/p>\n<\/td>\n

\n

An Empirical Study on the Construction of a Theoretical Model for Indigenous Tribal Tourists' Perceptions, Sense of Place, Emotional Attachment, and Support for Sustainable Development<\/p>\n<\/td>\n

\n

NTD 525,000<\/p>\n<\/td>\n<\/tr>\n

\n

2022-2023<\/p>\n<\/td>\n

\n

Dr. P.S. Ku<\/p>\n<\/td>\n

\n

A Multidimensional Scale of Activity Resonance for Adventure tourists<\/p>\n<\/td>\n

\n

NTD 699,000<\/p>\n<\/td>\n<\/tr>\n

\n

2022-2023<\/p>\n<\/td>\n

\n

Dr. W.R. Lin<\/p>\n<\/td>\n

\n

Effects of Family Support and Leisure Support from Organizations and from Supervisors on Employee Outcomes<\/p>\n<\/td>\n

\n

NTD 854,000<\/p>\n<\/td>\n<\/tr>\n

\n

2022-2023<\/p>\n<\/td>\n

\n

Dr. Y.S. Lin<\/p>\n<\/td>\n

\n

Indigenous tribal tourists\u2019 recreational experiences, emotional solidarity, and sustainable development practice: The moderating effect of host-guest interaction<\/p>\n<\/td>\n

\n

NTD 512,000<\/p>\n<\/td>\n<\/tr>\n

\n

2022-2024<\/p>\n<\/td>\n

\n

Dr. C.M. Yang<\/p>\n<\/td>\n

\n

The King's Voice: The Influence of Acoustic Pitch on Consumer's Perceived Brand Status.<\/p>\n<\/td>\n

\n

NTD 1,496,000<\/p>\n<\/td>\n<\/tr>\n

\n

2021-2022<\/p>\n<\/td>\n

\n

Dr. C.M. Yang<\/p>\n<\/td>\n

\n

Cooler and More Egalitarian: The Influences of Perceived Economic Inequality on Consumer\u2019s Attitude toward Brands<\/span><\/p>\n<\/td>\n

\n

NTD\u00a0620,000<\/p>\n<\/td>\n<\/tr>\n

\n

2021-2022<\/p>\n<\/td>\n

\n

Dr. W.R. Lin<\/p>\n<\/td>\n

\n

Leisure supportive supervisor behaviors: Construct development,\u00a0scale construction, and consequences<\/p>\n<\/td>\n

\n

NTD\u00a0745,000<\/p>\n<\/td>\n<\/tr>\n

\n

2021-2022<\/p>\n<\/td>\n

\n

Dr.\u00a0C.Y. Wong<\/p>\n<\/td>\n

\n

Mountaineering Recreation Crafting: Construct Development and Casuality model<\/p>\n<\/td>\n

\n

NTD\u00a0803,000<\/p>\n<\/td>\n<\/tr>\n

\n

2020-2021<\/p>\n<\/td>\n

\n

Dr. P.S. Ku<\/p>\n<\/td>\n

\n

A\u00a0 scale development of tourist value co-destruction in group package tours<\/p>\n<\/td>\n

\n

NTD 651,000<\/p>\n<\/td>\n<\/tr>\n

\n

2020-2021<\/p>\n<\/td>\n

\n

Dr. W.R. Lin<\/p>\n<\/td>\n

\n

Independent tourists\u2019 technology competencies: Construct development, scale construction, and antecedents<\/span><\/p>\n<\/td>\n

\n

NTD\u00a0613,000<\/p>\n<\/td>\n<\/tr>\n

\n

2020-2021<\/p>\n<\/td>\n

\n

Dr. C.Y. Wong<\/p>\n<\/td>\n

\n

Mystery tourist experience: Construct development and empirical<\/p>\n<\/td>\n

\n

NTD\u00a0510,000<\/p>\n<\/td>\n<\/tr>\n

\n

2019-2021<\/p>\n<\/td>\n

\n

Dr. C.M. Yang<\/p>\n<\/td>\n

\n

Moving on Up? Perceived Economic Mobility and Its Influences on Consumer Behaviors<\/p>\n<\/td>\n

\n

NTD\u00a01,390,000<\/p>\n<\/td>\n<\/tr>\n

\n

2019-2020<\/p>\n<\/td>\n

\n

Dr. P.S. Ku<\/p>\n<\/td>\n

\n

Does Emotional Competence Matter? Exploring the Effects of Interpreters\u2019Emotional Competence on Tourists' Consequences<\/span><\/p>\n<\/td>\n

\n

NTD\u00a0628,000<\/p>\n<\/td>\n<\/tr>\n

\n

2019-2020<\/p>\n<\/td>\n

\n

Dr. C.Y. Wong<\/p>\n<\/td>\n

\n

An exploration of the relationships among camping motivation, camping enduring involvement, and camping travel behavior:<\/p>\n

The moderation effects of camping leisure benefits, and camping place attachment.<\/p>\n<\/td>\n

\n

NTD\u00a0518,000<\/p>\n<\/td>\n<\/tr>\n

\n

2018-2020<\/p>\n<\/td>\n

\n

Dr. W.R. Lin<\/p>\n<\/td>\n

\n

Destination hassles: Scale development, antecedents, consequences, and moderators<\/p>\n<\/td>\n

\n

NTD 2,142,000<\/p>\n<\/td>\n<\/tr>\n

\n

2018-2019<\/p>\n<\/td>\n

\n

Dr. C.Y. Wong<\/p>\n<\/td>\n

\n

The Relationship between Job Characteristics and Work-to-Leisure<\/p>\n<\/td>\n

\n

NTD 421,000<\/p>\n<\/td>\n<\/tr>\n

\n

2018-2019<\/p>\n<\/td>\n

\n

Dr. C.B. Lee<\/p>\n<\/td>\n

\n

Creative Industries Involved in Urban Regeneration<\/p>\n<\/td>\n

\n

NTD 374,000<\/p>\n<\/td>\n<\/tr>\n

\n

2018-2019<\/p>\n<\/td>\n

\n

Dr P.S. Ku<\/p>\n<\/td>\n

\n

The relationship between positive group affect tone and person-job fit in the travel agencies: The role of team cohesion<\/p>\n<\/td>\n

\n

NTD 571,000<\/p>\n<\/td>\n<\/tr>\n

\n

2017-2019<\/p>\n<\/td>\n

\n

Dr. C.M. Yang<\/p>\n<\/td>\n

\n

You are my focus: The effect of different types of parenting cue on regulatory focus and its marketing implications<\/p>\n<\/td>\n

\n

NTD\u00a01,192,000<\/p>\n<\/td>\n<\/tr>\n

\n

2017-2018<\/p>\n<\/td>\n

\n

Dr. C.Y. Wong<\/p>\n<\/td>\n

\n

The Influences of Perceived Benefits, Promotion Stategies on Consumer's Purchase Intention: The Moderating Role of Knowledge and Promotion Proneness.<\/p>\n<\/td>\n

\n

NTD 458,000<\/p>\n<\/td>\n<\/tr>\n

\n

2016-2017<\/p>\n<\/td>\n

\n

Dr. C.M. Yang<\/p>\n<\/td>\n

\n

Being a Good Parent: The Influences of Parenting Motive Salience on Consumer Behavior (MOST 105-2410-H-130-015)<\/p>\n<\/td>\n

\n

NTD 401,000<\/p>\n<\/td>\n<\/tr>\n

\n

2016-2017<\/p>\n<\/td>\n

\n

Dr. C.Y. Wong<\/p>\n<\/td>\n

\n

Factors Influencing Exhibitors's Intention to Attend Travel Fairs: Scale Development<\/p>\n<\/td>\n

\n

NTD 418,000<\/p>\n<\/td>\n<\/tr>\n

\n

2014-2016<\/p>\n<\/td>\n

\n

Dr. C.M. Yang<\/p>\n<\/td>\n

\n

Warm or Cold: The Influences of Physical Warmth on Anthropomorphized Product Preference and Brand Persuasion (MOST 103-2410- H-130 -023 -MY2)<\/p>\n<\/td>\n

\n

NTD 1,171,000<\/p>\n<\/td>\n<\/tr>\n

\n

2014-2015<\/p>\n<\/td>\n

\n

Dr. J.Y. Wong<\/p>\n<\/td>\n

\n

An Exploratory Study about Tourism Destination\u2019s Spirit of Place and Its Effect on Place Attachment: Moderate effect of Tourism Impact (MOST 103-2410- H-130- 040- MY2)<\/span><\/p>\n<\/td>\n

\n

NTD 887,000<\/p>\n<\/td>\n<\/tr>\n

\n

2013<\/p>\n<\/td>\n

\n

Dr. C.B. Lee<\/p>\n<\/td>\n

\n

Cultural Policy, Tourism and Urban Regeneration (MOST\u00a0102-2410- H-130- 058)<\/p>\n<\/td>\n

\n

NTD 274,000<\/p>\n<\/td>\n<\/tr>\n

\n

2012-2013<\/p>\n<\/td>\n

\n

Dr. C.M. Yang<\/p>\n<\/td>\n

\n

The Union of Body and Mind: Grounded Cognition and Consumer's Eating Behavior (NSC 101-2410- H-130 -008 -MY2)<\/p>\n<\/td>\n

\n

NTD 892,000<\/p>\n<\/td>\n<\/tr>\n

\n

2012<\/p>\n<\/td>\n

\n

Dr. C.B. Lee<\/p>\n<\/td>\n

\n

Policy for Creative Industries in the Discourse of Urban Regeneration (NSC 101-2410- H-130- 063)<\/p>\n<\/td>\n

\n

NTD 261,000<\/p>\n<\/td>\n<\/tr>\n

\n

2011<\/p>\n<\/td>\n

\n

Dr. C.B. Lee<\/p>\n<\/td>\n

\n

Cultural Tourism Websites in Taiwan Studied in Terms of Place Marketing (NSC 100-2410- H-130- 060)<\/p>\n<\/td>\n

\n

NTD 230,000<\/p>\n<\/td>\n<\/tr>\n

\n

2010-2011<\/p>\n<\/td>\n

\n

Dr. C.M. Yang<\/p>\n<\/td>\n

\n

Share Your Luck with Me: The Secondary Contagion Effect of Luck and Its Influences on Consumer Responses (NSC 99-2410- H-130- 023-MY2)<\/p>\n<\/td>\n

\n

NTD 1,158,000<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>

2. TEACHING PRACTICES RESEARCH PROGRAM SUPPORTED BY THE MINISTRY OF EDUCATION<\/strong><\/span><\/h4>\n

The Program aims to improve the teaching quality for teachers and realize the school management mission for schools; with supplementing effects, it combines with the Higher Education Sprout Project, prompting schools to focus on the development of school affairs and invest resources in the teaching scene; therefore, to efficiently connect teachers\u2019 individual research and students\u2019 learning cultivation, schools shall review the program proposed by teachers in the schools regarding the research program and course planning, and whether the direction for student cultivation is in line with the direction of the development of school affairs. Where necessary, the schools shall provide comprehensive teaching resources to support teachers' research, and in turn realize the transformation of teaching scene.<\/p>\n

Professors received research project grants provided by the Ministry of Education (2020-2023)<\/span><\/p>\n\n\n\n\n\n\n\n\n\n
\n

Year<\/strong><\/p>\n<\/td>\n

\n

Professors<\/strong><\/p>\n<\/td>\n

\n

Projects<\/strong><\/p>\n<\/td>\n<\/tr>\n

\n

2023<\/p>\n<\/td>\n

\n

Dr. S.H. Liu<\/p>\n<\/td>\n

\n

Applying Integrated STEM Education for Statistic Teaching<\/p>\n<\/td>\n<\/tr>\n

\n

2022<\/p>\n<\/td>\n

\n

Dr. C.B. Lee<\/p>\n<\/td>\n

\n

Global perspective and native cultural milieu.<\/p>\n<\/td>\n<\/tr>\n

\n

2022<\/p>\n<\/td>\n

\n

Dr. S.H. Liu<\/p>\n<\/td>\n

\n

Cultivating the students' employability: A new way for improving the effectiveness of HRM education<\/p>\n<\/td>\n<\/tr>\n

\n

2021<\/p>\n<\/td>\n

\n

Dr. C.B. Lee<\/p>\n<\/td>\n

\n

An application of situated learning in the teaching of MICE.<\/p>\n<\/td>\n<\/tr>\n

\n

2020<\/p>\n<\/td>\n

\n

Dr. C.B. Lee<\/p>\n<\/td>\n

\n

Applying media news elements to improve the self-learning ability of first year college students- An \u201cIntroduction to Tourism\u201d course in practice.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>

3. Academic Achievements by Professors of the DOT
\n<\/strong><\/span><\/h4>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\n

Year<\/strong><\/p>\n<\/td>\n

\n

Academic achievements<\/strong><\/p>\n<\/td>\n

\n

Professors<\/strong><\/p>\n<\/td>\n<\/tr>\n

\n

2023<\/p>\n<\/td>\n

\n

UMC Management Research Award selected by Chinese Management Association and United Microelectronics Corporation<\/p>\n<\/td>\n

\n

Dr. Yang, C.M.<\/p>\n<\/td>\n<\/tr>\n

\n

2022<\/p>\n<\/td>\n

\n

An excellent-teaching professor reward by Ming Chuan University<\/p>\n<\/td>\n

\n

Dr. Liu, S.H.<\/p>\n<\/td>\n<\/tr>\n

\n

2021<\/p>\n<\/td>\n

\n

An excellent-teaching professor reward by Ming Chuan University<\/p>\n<\/td>\n

\n

Dr. Lin, W.R.<\/p>\n<\/td>\n<\/tr>\n

\n

2020<\/p>\n<\/td>\n

\n

An excellent-teaching professor reward by Ming Chuan University<\/p>\n<\/td>\n

\n

Dr. Ku, P.S.<\/p>\n<\/td>\n<\/tr>\n

\n

2020<\/p>\n<\/td>\n

\n

Journal of Management and Business Research Annual Best Paper selected by Chinese Management Association<\/p>\n<\/td>\n

\n

Dr. Yang, C.M.<\/p>\n<\/td>\n<\/tr>\n

\n

2019<\/p>\n<\/td>\n

\n

An excellent-teaching professor reward by Ming Chuan University<\/p>\n<\/td>\n

\n

Dr. Huang, Y.C.<\/p>\n<\/td>\n<\/tr>\n

\n

2019<\/p>\n<\/td>\n

\n

An outstanding-teaching professor reward by Ming Chuan University<\/p>\n<\/td>\n

\n

Dr. Lin, C.R.<\/p>\n<\/td>\n<\/tr>\n

\n

2019<\/p>\n<\/td>\n

\n

Travel agents training to Japan selected by the Tourism Bureau of the MOTC<\/p>\n<\/td>\n

\n

Dr. Yang, C.M.<\/p>\n<\/td>\n<\/tr>\n

\n

2019<\/p>\n<\/td>\n

\n

Travel agents training to Japan selected by the Tourism Bureau of the MOTC<\/p>\n<\/td>\n

\n

Dr. Lin, C.R.<\/p>\n<\/td>\n<\/tr>\n

\n

2018<\/p>\n<\/td>\n

\n

Best Dissertation in Service Science, Service Science Society of Taiwan<\/p>\n<\/td>\n

\n

Dr. Ku, P.S.<\/p>\n<\/td>\n<\/tr>\n

\n

2018<\/p>\n<\/td>\n

\n

An excellent-teaching professor reward by Ming Chuan University<\/p>\n<\/td>\n

\n

Dr. Yang, C.M.<\/p>\n<\/td>\n<\/tr>\n

\n

2017<\/p>\n<\/td>\n

\n

An excellent-teaching professor reward by Ming Chuan University<\/p>\n<\/td>\n

\n

Dr. Huang, Y.C.<\/p>\n<\/td>\n<\/tr>\n

\n

2016<\/p>\n<\/td>\n

\n

An excellent-teaching professor reward by Ming Chuan University<\/p>\n<\/td>\n

\n

Dr. Lee, C.B.<\/p>\n<\/td>\n<\/tr>\n

\n

2015<\/p>\n<\/td>\n

\n

An well-teaching professor for general education rewarded by MCU 6th National Outstanding Teacher Award for general education received from the Ministry of Education<\/p>\n<\/td>\n

\n

Dr. Lin C.R.<\/p>\n<\/td>\n<\/tr>\n

\n

2014<\/p>\n<\/td>\n

\n

A core-teaching premium performance awarded by MCU<\/p>\n<\/td>\n

\n

Dr. Lee, C.B.<\/p>\n<\/td>\n<\/tr>\n

\n

2013<\/p>\n<\/td>\n

\n

JTB- travel agents trainings to Japan selected by the Tourism Bureau of the MOTC<\/p>\n<\/td>\n

\n

Dr. Yang, C.M.<\/p>\n<\/td>\n<\/tr>\n

\n

2013<\/p>\n<\/td>\n

\n

A well-teaching professor reward by Ming Chuan University<\/p>\n<\/td>\n

\n

Dr. Yang, C.M.<\/p>\n<\/td>\n<\/tr>\n

\n

2012<\/p>\n<\/td>\n

\n

A well-teaching professor reward by Ming Chuan University<\/p>\n<\/td>\n

\n

Dr. Lin, T.W.<\/p>\n<\/td>\n<\/tr>\n

\n

2011<\/p>\n<\/td>\n

\n

An excellent-teaching professor and a well-teaching professor reward by Ming Chuan University<\/p>\n<\/td>\n

\n

Dr. Lin, C.R.
\nDr. Lee, C.B.<\/p>\n<\/td>\n<\/tr>\n

\n

2010<\/p>\n<\/td>\n

\n

A paper award received from the 2010 AMA Summer Conference of the American Marketing Association<\/p>\n<\/td>\n

\n

Dr. Yang, C.M.<\/p>\n<\/td>\n<\/tr>\n

2008<\/td>\nBest Dissertation in Service Science, Service Science Society of Taiwan<\/td>\nDr. Yang, C.M.<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

1. RESEARCH PROJECTS SUPPORTED BY THE NATIONAL SCIENCE AND TECHNOLOGY COUNCIL Professors received research project grants provided by the National Science and Technology Council (2010-2023) Year Professors Projects\/ Numbering Sum 2023-2024 Dr. E.R. Lin Memorable gamified trip experience: Construct development and scale construction NTD 688,000 2023-2024 Dr. P.S. Ku Too hard to speak up! The effects of job insecurity and … <\/p>\n

Read More<\/a><\/div>\n","protected":false},"author":16,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-blank-1.php","meta":{"_themeisle_gutenberg_block_has_review":false,"_vp_format_video_url":"","_vp_image_focal_point":[]},"acf":[],"_links":{"self":[{"href":"https:\/\/tourismdp.mcu.edu.tw\/en\/wp-json\/wp\/v2\/pages\/11690"}],"collection":[{"href":"https:\/\/tourismdp.mcu.edu.tw\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/tourismdp.mcu.edu.tw\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/tourismdp.mcu.edu.tw\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/tourismdp.mcu.edu.tw\/en\/wp-json\/wp\/v2\/comments?post=11690"}],"version-history":[{"count":8,"href":"https:\/\/tourismdp.mcu.edu.tw\/en\/wp-json\/wp\/v2\/pages\/11690\/revisions"}],"predecessor-version":[{"id":12003,"href":"https:\/\/tourismdp.mcu.edu.tw\/en\/wp-json\/wp\/v2\/pages\/11690\/revisions\/12003"}],"wp:attachment":[{"href":"https:\/\/tourismdp.mcu.edu.tw\/en\/wp-json\/wp\/v2\/media?parent=11690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}