2025 NSTC Undergraduate Research Projects Shine Bright!

Ming Chuan Tourism Research Achievements: A Double Celebration!

Happy summer, everyone! We’re excited to share more good news from Ming Chuan Tourism. The Ministry of Education and the National Science and Technology Council (NSTC) have announced the 2025 selections for Teaching Practice Research Projects and Undergraduate Research Projects.

Professor Ho Yen-Ting has been awarded a Ministry of Education Teaching Practice Research Project for: “From Rural Culture to Sustainable Tourism — A USR Field Teaching Practice Integrating Generative AI and Game-Based Scaffolding.” This project will bring fresh perspectives and innovative methods to teaching and practice.

Additionally, five Tourism students have received NSTC Undergraduate Research Project grants. Congratulations to the following students and their advisors:

• Lee Ying-Chi Project: “The Impact of Incentive Travel Participants’ Activity Experience on Organizational Citizenship Behavior” Advisor: Lin Yi-Hsien
• Huang Yi-Wen Project: “Exploring Place Identity through Puppet-Theater Cultural Commodities in Huwei Township” Advisor: Lee Chang-Bin
• Liu Zi-Yan Project: “Value Meanings of VTubers Serving as Tourism Ambassadors: A Means–End Chain Approach” Advisor: Ku Bi-Shen
• Yang Zong-You Project: “Is Safety a Necessary Condition? Validating the Moderating Role of Recreation Safety Climate” Advisor: Hung Chi-Yao
• Tu Yu-Cheng Project: “Beat Unbroken: A Theatrical Theory Approach to Antecedents of Music Festival Visitors’ Revisit Intentions” Advisor: Lin Wei-Rong

From virtual technologies to cultural rootedness, and from corporate travel to festival experiences, Ming Chuan Tourism continues to lead industry–academia innovation. Thank you to all faculty and students for your dedication. We look forward to research outcomes that open new horizons for Taiwan’s tourism development.